Frequently Asked Questions

What is digital marketing and why do I need it?
Digital marketing uses online channels to promote your brand and connect with potential customers. It’s essential for building brand awareness, providing excellent customer experiences, and driving business growth by reaching those interested in your products or services.

How much will digital marketing services cost?
Our services are tailored to your needs, so costs can vary. Check our pricing options for an idea of what to expect, but for a precise quote, let’s chat about your specific goals and requirements.

How will I know if my digital marketing strategy is working?
We set clear KPIs from the start and track performance against these goals. You’ll receive detailed monthly reports showing campaign progress and results, so you always know how well your digital marketing strategy is performing.

How much involvement is required from me in digital marketing?
Initially, we’ll need your input to understand your business and goals. After that, you can be as involved as you like. We’ll handle the heavy lifting, providing regular updates and seeking your feedback when necessary.

Who will be working on my digital marketing campaign?
Our team includes specialists in copywriting, SEO, SEM, and design. Mike oversees all projects, ensuring high-quality work and alignment with your business objectives.

Does Click Flow require contracts for digital marketing services?
No, we believe in flexibility. You can pause or cancel our services anytime. For projects like websites, a non-refundable deposit is required, but ongoing services are based on mutual trust and transparency.

Why choose Click Flow over other digital marketing agencies?
We offer expert services at affordable prices and focus on building lasting relationships. With no long-term contracts and a commitment to your success, we ensure flexibility and outstanding results.

What’s Click Flow’s specialty in digital marketing?
We excel in digital marketing for small to medium businesses across various industries, including travel, tourism, retail, and manufacturing. Our focus is on businesses without in-house marketing teams.

Where is Click Flow based?
Our headquarters are in Nelson, New Zealand, with team members across New Zealand and Australia.

What Is Google Ads and how does it work?
Google Ads is a highly targeted form of online advertising. It places your ads in front of people actively searching for your products or services, making it one of the most effective ways to drive traffic and conversions.

Why do I need Google Ads for my business?
Google Ads offers a cost-effective way to reach your target audience quickly. With precise targeting and only paying for clicks, it’s a powerful tool for brand building and achieving short-term marketing goals.

What types of Google Ads can be run?
Google Ads offers various formats, including Search Ads (text-based), Display Ads (visual), and Shopping Ads (product-based). The best type for your business depends on your specific goals and audience.

What’s the minimum Google Ads investment you recommend for small businesses?
We recommend a minimum budget of $300 per month for small businesses. This amount allows us to effectively test and optimise your campaigns.

What’s the difference between Google Ads and SEO (Search Engine Optimisation)?
SEO is a long-term strategy focused on organic traffic, while Google Ads provides immediate traffic through paid clicks. Both are essential for a comprehensive digital marketing approach.

Isn’t Google Ads a waste of money? I’ve tried it and it never worked.
Success with Google Ads requires expertise. Many unsuccessful campaigns are due to poor setup or management. With our knowledge, we optimise your ads for better performance and cost-efficiency.

Can’t I just run my Google Ads in-house?
You can, but it requires significant time and expertise. Mismanagement can lead to wasted budget. Our team stays updated with the latest changes and best practices to ensure your campaigns are effective.

How long does it take to build a website?
Building a website typically takes 6-10 weeks. Delays usually occur if we’re waiting on content from you, so we gather as much information as possible upfront to keep the project on track.

How do we communicate throughout the website build?
We start with an initial chat to discuss your project. Most communication happens via email, ensuring everything is documented. Once the site is live, we’re available for ongoing support.

What will you need from me to build a website?
Depending on your package, we might need images, content, staff profiles, and login details for your current site. We’ll discuss all requirements during our discovery call.

I already have a website, how easy is it to change it?
We can build your new site while your current one remains live. Once you’re happy with the new design, we can swap them seamlessly, minimising any disruption to your traffic.

What if I don’t like the website design?
You’ll see a mockup of your homepage before we start building. This allows you to give feedback and ensure the design meets your expectations before development begins.

Do you offer a payment schedule for website projects?
Yes, we divide the payment into three parts: 30% starting deposit, 40% once the site mockup is approved and ready to build, and 30% seven days before the site goes live. All prices ex GST.

Who hosts the website?
We manage the hosting for sites we build, using a trusted provider. This ensures security and reliability for your website.

What if I don’t want to manage the website at all? Can you do it all for me?
Yes, we offer maintenance packages ranging from 1 to 10 hours per month. We’ll tailor a plan to meet your needs.

Can I update the website myself once it’s been built?
Absolutely. We use WordPress, which is user-friendly. We’ll provide training so you can make updates yourself if you prefer.

I want an email signup form on my website. How can we do this?
We’ll integrate an email signup form that matches your website’s design. We’ll discuss any additional costs for plugins that do this during our discovery call.

How many pages do I get with my website?
Our packages typically include 3-6 pages, but you can add more pages yourself or have us do it for an additional fee.

Will you write the text for my website?
Depending on your package, we can write the text. Our in-house copywriters specialise in creating sales-focused content to ensure consistency across your website.

Will my website be mobile friendly?
Yes, all our websites are fully responsive and look great on all devices.

What about our photos, images, and logos?
We recommend using professional photos for the best results. If needed, we can source stock images. We can use your existing logos or help redesign them.

Will you buy the domain for me?
Yes, we’ll purchase and cover the first year of your domain. Renewal fees will be invoiced annually along with hosting costs.

Do you do SEO for my website when you build it?
Our packages vary, but we offer an SEO starter package to set you on the right path. Ongoing SEO requires continuous work, which we can discuss based on your needs.

How do I know which social media platform I should use?
Understanding your target market’s online behaviour is key. We’ll evaluate your audience’s demographics and interests to recommend the best platforms for your business.

Is it important to do both paid and organic social media marketing?
Yes, combining paid and organic social media efforts creates a comprehensive strategy. Paid ads drive quick results, while organic content builds long-term relationships with your audience.

Do paid social media ads work?
Yes, paid social media ads effectively reach specific audiences and drive conversions. We use platforms like Facebook, Instagram, and TikTok to help achieve your goals.

How should I respond to negative comments on my business’s social media?
Respond professionally and promptly. Acknowledge the comment, apologise if necessary, offer a solution, and keep your response brief and respectful. Use feedback to improve your services.

I don’t have time to manage my social media. How can Click Flow help?
We offer comprehensive social media management services, including content creation, scheduling, and community management. Let us handle your online presence while you focus on running your business.

What is copywriting?
Copywriting involves creating persuasive content to drive action. We craft compelling messages for brochures, ads, websites, and more to engage your audience and generate revenue.

Why is copywriting important in digital marketing?
Effective copywriting moves prospects through the sales funnel, converting them into customers. Tailored content for each platform ensures your message resonates with your audience.

Why shouldn’t I use Upwork for copywriting services?
You get what you pay for. We provide high-quality, engaging copy tailored to your target audience, ensuring it resonates and drives results.

Can’t I just use AI to write my copy for me?
Human-centred writing needs humans at the centre. AI is a great tool – we use it ourselves – but as with everything since the computer age began, it’s a garbage-in, garbage-out situation. We know how to write in a way that connects with real people and moves them to action, which means sales for you!

Will you be able to write for me if you haven’t got any relevant experience in my field?
Yes, we conduct thorough research and collaborate with you to understand your industry. Your insights combined with our expertise ensure the content stands out.

Why should I send an email newsletter?
Email newsletters offer the highest ROI in marketing, are great for customer retention, and build strong relationships through valuable content. They provide excellent measurability, allowing you to track engagement and optimise content, building direct relationships with your audience.

What should I include in my newsletter and how often should I send it?
Provide valuable, interesting content that focuses on insights and information rather than heavy sales pitches. Send newsletters regularly enough to stay top of mind but not so often that it feels spammy. Monthly is a common frequency, but consistency is key.

How can I measure the success of my newsletter?
We track delivery, open, and click rates. Good benchmarks are delivery over 95%, open rates over 30%, and click rates over 10%. Quality data and valuable content are crucial for success. We can also offer a special promo code that is exclusive to email recipients.

How should I design my newsletter for the best performance?
Graphic emails usually perform better than plain text. Ensure your email is well-designed, coded by an expert, and tested across common email clients to ensure proper display. Use dynamic content to personalise your emails based on recipient preferences or lifecycle stage.

Can’t I just use AI to write my newsletter for me?
Human-centred writing needs humans at the centre. Teaching the AI to write consistently in your brand voice can be a time-consuming project in itself, let alone across a dozen emails in a year. Let us take care of it for you with our sales-focused, engaging copy.

What other tips do you have for a great email newsletter?
A good subject line grabs attention and entices the reader to open the email. It should be short, relevant, and engaging. Use a reputable email service provider and inbox delivery confirmation services to verify deliverability and avoid spam filters. Test different times to see what works best for your audience, but generally, weekdays between 10am and 4pm are effective.

What is graphic design and what does it include?
Graphic design combines text and images to communicate a message. It includes logos, brochures, posters, websites, and more, using both hand-drawn and computer-aided designs.

Where is graphic design used?
Graphic design appears in logos, print materials, ads, websites, and digital presentations. It’s essential for branding and visual communication.

What can a graphic designer do that I can’t do with Canva?
Graphic designers have studied design principles and understand how to use elements like colour, typography, and space to convey messages and evoke emotions effectively. You may be able to create something that looks good to you, but do you have the skills and experience to make it connect with your target audience?

How can I work with your graphic designer and stay on budget?
Communicate clearly and minimise revisions to stay on budget. Our designers include a few rounds of changes in our pricing.

What Is Microsoft Advertising and how does it work?
Microsoft Advertising is a PPC platform for placing ads on Bing, MSN, Outlook.com, and LinkedIn. It offers a cost-effective way to reach a unique audience and drive traffic to your website.

What features does Microsoft Advertising have?
Microsoft Advertising offers robust features, including PPC ads on Bing and Yahoo, targeting options, and integration with LinkedIn, making it a powerful tool for marketers.

What are the advantages of Microsoft Advertising vs. Google Ads?
Microsoft Ads can reach older, more affluent audiences, often at lower costs. They provide access to Bing, Yahoo, and AOL networks, offering a broader reach for your campaigns.

What are the disadvantages of Microsoft Advertising?
Microsoft Ads have a smaller audience compared to Google, fewer ad formats, limited third-party integrations, and targeting options. However, they can still complement your overall PPC strategy.

Is Microsoft Advertising easy to use with Google Ads?
Yes, Microsoft Ads can be easily integrated with Google Ads, allowing you to import and synchronise campaigns. This expands your reach without duplicating efforts.

What is SEO and why is it important?
SEO (Search Engine Optimisation) involves optimising your website to rank higher in search engines. It includes techniques like keyword research and content optimisation to drive more organic traffic.

Do I really need SEO for my website?
Yes, SEO is crucial for driving organic traffic, which often accounts for a significant portion of website visitors. As your SEO improves, so does your overall online presence.

How do I improve my website’s authority?
Build high-quality backlinks from reputable sites in your industry. Quality over quantity is key—one link from a top site is more valuable than many from lesser-known blogs.

How do I get listed as number 1 on Google?
Optimise your website with relevant keywords, build high-quality backlinks, ensure your site is mobile-friendly and fast, and create valuable content. Use Google My Business for local SEO.

What’s the importance of a Google Business listing?
A Google Business Listing improves your local SEO, making it easier for customers to find and contact you. It also enhances your visibility on Google Search and Maps.

Do I really need to hire someone to do SEO for me?
Hiring an SEO expert can yield better results than DIY efforts. We bring expertise and can avoid pitfalls that might harm your rankings.

What is the ROI of SEO?
SEO’s ROI varies by industry but is generally high due to increased visibility and traffic. Ranking highly for relevant keywords can bring significant new business.